While the likes of Net-a-Porter and Selfridges are keeping their powder dry, John Lewis started dropping prices earlier this week, and Amazon has had rolling offers since the beginning of November before launching its main 'Black Friday Week' sale today. Although Black Friday 2021 officially falls on 26 November, the discounts begin much earlier. There are plenty of deals to be had, with almost every online retailer now making at least a token effort to jump on the sales bandwagon. The latest Shopping for Christmas report from the VoucherCodes discounts site forecasts retailers’ best Black Friday Weekend yet, with expected sales surpassing the pre-pandemic record of £8.566bn, set in 2019, by 6.8%.Īnd this year’s total is tipped to be 15.1% more than that in 2020, “when only 29% of consumers made a purchase” over the sales weekend, according to the report. By contrast, polling by VoucherCodes found that 40% of respondents were planning to splash the cash this year. From Black Friday newbies to consumers who count down the days until the annual sales extravaganza, a rush of people looking to bag bargains this year are expected to spend a record total of £9.148bn.
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